No two businesses are built the same. They don’t operate exactly like one another, and they don’t always have the same fraud prevention needs. Given the differences in businesses, it stands to reason that each business will have unique toolsets, unique workflows, unique data visualization–the list goes on and on.
That is why we at Sift are excited to announce Sift Connect, our central location for all connection paths into Sift, including 3rd party applications/connectors as well as a set of open APIs for simple integration into other applications and workflows.
But wait, there’s more…
Sift Connect is supplemented by additional connection paths from the new Sift Partner Program! This new program allows Sift’s many partners to establish their own connectors and applications into Sift and to extend their reach.
Sift is launching this new Partner Program to work more closely with e-commerce platforms, payment service providers (PSPs), systems integrators, solution partners, and platform distributors to create greater value for prospective and mutual customers, ultimately improving their service.
Sift Connect and the Sift Partner Program will help our current and future customers realize value from Sift much faster by decreasing development time and placing Sift at the center of a complete fraud-fighting ecosystem. Both will be released at different stages in the coming months and will combine two, core components: a gallery of Connectors and Open APIs.
This gallery of free connectors and applications will allow our customers to integrate the applications they use every day with Sift. The connection will allow the solutions to share valuable data which will help centralize case management, visualize data more effectively, and fight fraud with greater efficacy.
These one-click and low-code integrations create powerful workflows and data ingestion between solutions and allow customers to add valuable fraud-fighting solutions to their current stack quickly and simply.
For companies with complex ecosystems and homegrown applications, Sift Connect will provide a very flexible and simple solution. We are granting access to Sift’s Open API library from the Sift Console, allowing customers and developers to quickly create the integrations they need. PSP integrations are currently in beta, and we’ll be launching additional API use cases in the coming months.
To learn more about Sift Connect and the new Sift Partner Program, visit www.sift.com/partners.