For years, most businesses have treated fraud-fighting as synonymous with fraud mitigation. Fraud and risk teams are set up to keep losses down by manually reviewing transactions, figuring out which users are likely to be fraudsters and which are likely to be honest customers. The bulk of a team’s time is spent examining discrete customer […]
Your Legacy Fraud Solutions Are Killing Your Growth
Today’s fraud landscape extends well beyond payments and financial transactions, but most fraud prevention solutions – particularly the ubiquitous legacy tools so many businesses utilize – aren’t equipped to handle the ever-evolving issues organizations can’t afford to ignore. In our webinar featuring guest speaker Andras Cser, VP Principal Analyst with Forrester, Leading the Digital Trust […]
Siftie Spotlight: Jeff Sakasegawa, Trust and Safety Architect
This is part of a monthly series in which we get to know Sifties. Jeff Sakasegawa is a Trust and Safety Architect at Sift and has been with us for one year. If he could eat one food for the rest of his life, it would be sushi. “I admit my bias as a Japanese-American, […]
The Detective and the Commando: Hiring in Digital Trust & Safety
Looking to hire Digital Trust & Safety (DT&S) team members? You’ll be joining the ranks of Google, Facebook, Airbnb, Uber, Twitter, and Patreon: disruptive, digital-first companies that have recognized trust is woven into their business’s DNA. DT&S is an innovative approach to balancing revenue and risk. Instead of separating user experience from user safety, DT&S […]
Siftie Spotlight: Angela Marrujo, Content Marketing Associate
This is part of a monthly series in which we get to know Sifties. Hi, I’m Angela Marrujo, Content Marketing Associate with Sift! This month is my one-year anniversary with the company, so I decided to step out from my role as interviewer and introduce myself. If I could eat just one food for the […]
The Digital Trust & Safety Mindset
If you ask most risk teams about their goal, they’ll say the same thing: preventing loss. Their organizational structures, processes, and tools exist to serve that goal. In fact, legacy fraud prevention aims exclusively to reduce risk rather than to encourage growth. Legacy fraud prevention systems kill growth by introducing friction to customers rather than […]
Spring 2019 Release: Enterprise Trust & Safety
Leading brands delight their users with frictionless experiences. Sift powers these experiences for thousands of sites, fueling top-line growth while also protecting them from fraud and abuse. But fraud and abuse aren’t the only elements of risk. Launching products, expanding to new markets, and building out larger teams create operational complexity that can also hinder […]
Digital Trust & Safety: Unlock new revenue without risk
We strongly believe that good fraud prevention should never block revenue growth. In fact, with the right approach, fraud prevention can be a revenue driver. That’s why feedback from our recent survey caught our attention: while 77% of companies prioritize delivering a frictionless experience, nearly the same amount say that fraud prevention measures keep them […]
Measuring the Performance of Your Fraud Team
If you are responsible for managing an ops team, chances are you’ve been asked to justify hiring additional headcount and measuring the performance of your existing team. Below, I’d like to share some basic metrics I used to measure the effectiveness of my Risk Ops team while at Square and Google. Techniques for measuring […]
Siftie Spotlight: Maya Meyers, Front Desk Ambassador
This is part of a monthly series in which we get to know Sifties. Maya Meyers is Front Desk Ambassador at our San Francisco office and has been with Sift Science for eight months. If she could eat just one food for the rest of her life, it would be french fries. She eats them […]