As consumer expectations for instant and exceptional customer experiences continue to grow rapidly, any added friction that e-commerce companies introduce can impact conversion rates, and therefore limit revenue growth. At the same time, establishing user trust is also mission critical for businesses. Sift recently conducted a survey of 2,000 consumers in the United States ages 18 and above to better understand how growing consumer expectations impact trust and safety initiatives.

What we found is that e-commerce companies  need to prioritize customer experiences and safety to keep consumers coming back. This can be accomplished through a Digital Trust & Safety approach that allows brands to improve customer experiences and fraud prevention to power a flywheel that leads to greater revenue growth.

Investing in Digital Trust & Safety allows brands to deliver excellent customer experiences, expand into new markets without increasing risk, seize new revenue opportunities, and grow their business exponentially while better managing fraud, even as they scale their businesses.

Here are our top five findings that show why now is the time for brands to make a move on implementing Digital Trust & Safety.


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Angela Marrujo

Angela Marrujo, Content Marketing Associate at Sift, is a lifelong gamer with an appreciation of Nintendo, in particular. Illustration and music are her other passions. Angela is a San Francisco State University alumna and has worked in PR and marketing in the press release distribution and video game industries.