Today’s headlines are plagued with data breaches and fraud attempts, but fraud goes far beyond stealing identities and payment information. We recently polled 1,000 U.S. consumers to explore their experiences, behaviors, and perceptions relating to fake reviews.
The Many Faces of Content Abuse
The Power of User-Generated Content User-generated content (UGC) is the lifeblood of online marketplaces and communities. Businesses like Twitter, Pinterest, YouTube, Airbnb, and Indeed are built around UGC. That means if they can’t entice people to contribute to their site, then they simply don’t have a business. And when a company’s future is in the […]
10 Things You Need to Know About Fake Reviews
Whether you’re looking for a hotel in Yosemite, deciding between two hot new burger places, or making sure everyone knows about the three-hour wait at that coffee shop, online reviews have become the currency of the savvy shopper. Unfortunately, scammers also know how much sway a positive or negative review can have. Since the rise of Yelp […]
How an Outdoor Retailer Prevents Chargebacks and Fake Reviews
Every online retailer is likely familiar with the painful wake-up call of chargebacks. “There is nothing worse than coming down off of a huuuggge month just to get slapped with chargebacks,” explains Derek Thompson, Director of E-Commerce at Fontana Sports. But in addition to payment fraud, a lot of online retailers are also battling content abuse […]