The Digital Trust & Safety Mindset

If you ask most risk teams about their goal, they’ll say the same thing: preventing loss. Their organizational structures, processes, and tools exist to serve that goal. In fact, legacy fraud prevention aims exclusively to reduce risk rather than to encourage growth. Legacy fraud prevention systems kill growth by introducing friction to customers rather than […]

Spring 2019 Release: Enterprise Trust & Safety

Leading brands delight their users with frictionless experiences. Sift powers these experiences for thousands of sites, fueling top-line growth while also protecting them from fraud and abuse. But fraud and abuse aren’t the only elements of risk. Launching products, expanding to new markets, and building out larger teams create operational complexity that can also hinder […]

Digital Trust & Safety: Unlock new revenue without risk

We strongly believe that good fraud prevention should never block revenue growth. In fact, with the right approach, fraud prevention can be a revenue driver. That’s why feedback from our recent survey caught our attention: while 77% of companies prioritize delivering a frictionless experience, nearly the same amount say that fraud prevention measures keep them […]