Scale is what all companies are striving for: winning it, dealing with the pressures of it, or taking it to the next level. Regardless of what phase you’re in, one thing remains consistent. Scaling leaves scars. This sounds painful, right? Who wants scars? But all that matters is what you get as a result of […]
Last week, Sift partnered with CardNotPresent.com to present the webinar “Building Lasting Loyalty: How to Evolve from Fraud Prevention to Digital Trust”. The panel of experts included our Trust & Safety Architects Kevin Lee and Jeff Sakasegawa, who were joined by CNP editor-in-chief DJ Murphy. Here’s what they discussed. 1) Legacy approaches to fraud-fighting can’t […]
Today’s fraud landscape extends well beyond payments and financial transactions, but most fraud prevention solutions – particularly the ubiquitous legacy tools so many businesses utilize – aren’t equipped to handle the ever-evolving issues organizations can’t afford to ignore. In our webinar featuring guest speaker Andras Cser, VP Principal Analyst with Forrester, Leading the Digital Trust […]
Account takeover (ATO) is on the rise across industries, leading to financial loss, community degradation, and brand damage. However, businesses can protect themselves and, more importantly, their customers by stopping unauthorized account access early on. That’s why we’re excited to announce updates to Decisions and Workflows that let you easily manage authentication policies and stop […]
Evan Schuman is a guest contributor to the Sift Science blog. With purchases soaring this time of year, it’s comforting to remember that the fraud rate doesn’t increase just because overall transactions rise. But there’s some other calculus to keep in mind: although the fraud rate doesn’t go up in December, shoppers’ verification tolerance plunges. In other words, […]
Think about the last time you had a less-than-impressive customer experience (CX) online. What made it disappointing? Something broken on the website? Maybe there was a confusing returns policy? Your item didn’t arrive in the timeframe promised? Or perhaps the annoyance happened at checkout, when your card got declined?If you’re like most people, that single poor […]
The fear of fraud makes perfectly customer-friendly companies do not-quite-so-customer-friendly things. Like adding unnecessary friction to the buying experience. Captcha. Verified by Visa. 3D Secure. Security questions. Customers may understand – at a high level – why a business would make someone jump through these hoops, but that doesn’t mean they like it. Battling fraud barriers can bring up unpleasant feelings.