By Jason Tan /
9 Apr 2015
We’re updating our pricing. These changes are never fun or easy. It takes a lot of iteration and learning to develop a model that’s truly sustainable and fair for our customers and our business. We want to be transparent and straightforward, and look forward to your feedback.
We’re moving to a tiered pricing model. Each tier includes a set of product features, which prices based on orders now, rather than transactions. Customers can choose the plan that best serves their needs. Volume discounts are available for Premium and Enterprise tiers. As always, there are no long-term contracts, no monthly minimums, and no setup fees. And as before, new customers start on a free 30-day trial of Premium.
Why are we making this change?
Over the past few years…
1. Our product has grown and evolved significantly. Social network data, custom lists, customizable attributes, network visualization, email and HTTP notifications, and a library of 5,000+ fraud signals are just some of the hundreds of improvements we’ve made. Our scores are more accurate than ever, and there’s a lot more coming — business rules, reporting, and further investment in our machine learning system and data visualization tools.
2. We’ve learned that different customers have different needs. Customers shouldn’t pay for features they don’t use. And inversely, not all features cost us the same.
3. Many customers have told us that, relative to the value we deliver, we’re too cheap. Often times we hear, “Sift offers a deal that’s too good to be true”. We’re in this business for the long haul, and must fuel future investment so we can deliver even more value.
How will this change affect you?
There shouldn’t be any surprises or immediate changes. We want to make this transition as smooth as possible. If you’re an existing customer, a Sift Science team member will email you this week and walk through any potential changes to your account. If you haven’t heard from us yet, please contact us at email@example.com
It has been an incredible four years since we began this journey in June 2011. Our team has grown to 42 amazing people. We’ve raised funding from world-class investors. And our product has come a long way. Here’s our first console:
Above all else, we wouldn’t be here without our customers. Thank you. Together, we’re a global network of fraud fighters. We’re working hard to deliver even more value and further our mission — making a world-class anti-fraud solution easy and accessible to all.
Pricing is always an ongoing conversation. We’re striving for something that’s transparent, sustainable, and fair, and above all, we value your support and remain open to feedback. We want to hear your thoughts. Please feel free to connect with us at firstname.lastname@example.org
Jason Tan is the Founder and Executive Chairman of Sift. Fueled by a passion for building great products and amazing teams, he's also held leadership and engineering roles at BuzzLabs, Optify, and Zillow.