Vegas is the entertainment mecca of the world … and for a few days last week it also became the anti-fraud mecca of the world. The Merchant Risk Council (MRC) held their annual conference March 13-16 – and it was big. It’s the largest global e-commerce event focused on payments, fraud, cybersecurity, and risk for companies in the mobile, retail, marketing services, data, and technology space. There were 1200+ attendees from 30+ countries there to communicate, collaborate, and learn from each other.
It’s not every day that hundreds of people in the same industry from around the world get the chance to get together and talk shop. In fact, it can often feel like we fraud and risk folk are the only people at our companies who understand what we’re dealing with – so it’s good to be able to meet with peers who understand what we are fighting for and the challenges that go with it.
Sift Science had the opportunity to speak on a variety of topics, including account takeover and different ways of building user trust. We even took home coveted MRC Industry award that recognizes companies that have made significant contributions in the e-commerce fraud space!
Here are a few learnings we took away from the conference:
More and more merchants are fighting abuse with machine learning models
ML something that all merchants can add to their fraud tool belt
ML can work in tandem with rules and your ops team
There are both basic and advanced models that can be integrated into your systems, so you pick what you are comfortable with
Kevin Lee is VP of Digital Trust & Safety at Sift where he helps customers implement strategies that cross-functionally align risk and revenue programs. Prior to Sift, he has spent the last 14+ years leading various risk, chargeback, spam/scams, and trust and safety organizations at Facebook, Square, and Google.
Stop fraud, break down data silos, and lower friction with Sift.
Achieve up to 285% ROI
Increase user acceptance rates up to 99%
Drop time spent on manual review up to 80%
Your information will be used to contact you about our service and subscribe you to our direct marketing communications. You can, of course, unsubscribe at any time. Please see our Website Privacy Notice.