Restaurant reservation service OpenTable has its sights set on creating amazing dining experiences for its millions of users – and that means booking reservations and making purchases needs to be quick, easy, and painless. However, when the website launched its restaurant gift card product, they found that removing friction had an unfortunate side effect: fraud.
So, how do you combat bad users bent on exploiting real-time purchases without alienating your good customers? Check out our interview with OpenTable’s Senior Fraud Manager Robbie Fritts to hear how Sift Science brought the company’s manual fraud review rate down from 25-30% to 5% within a year, allowing their in-house fraud team to move from the onerous process of “reviewing spreadsheets” to focusing their efforts only on the very small proportion of transactions that are truly risky.
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