Fall 2019 Release: Sophisticated Protection
By Jim Payne /
22 Oct 2019
Fraud continues to grow around the globe in scope as well as sophistication. As companies continue their fight against fraud while focusing on growing their businesses, they need increasingly sophisticated tools to effectively power their Digital Trust & Safety functions.
In the Fall 2019 release, we are adding to our robust feature set some product updates that improve the user experience, protect against fraud, and simplify operations for analysts and administrators.
Provide Dynamic Friction for users
Make sure your users are who they say they are without blocking their ability to log in and enjoy what your company has to offer. With Verification from Sift, you are able to add friction points for users at the point of login, allowing them to verify their identity quickly and efficiently if anything seems suspicious.
Analyze and eliminate malicious URLs – coming soon
Protect your users from spammers and scammers with URL Analysis, for release in late October. URL Analysis enables workflows to recognize fraudulent URLs by http/https, domain name, and links that have been shortened, saving users the temptation to click on unknown links.
Make informed, timely decisions on crucial cases
With Queue Holds from Sift, analysts now have the ability to put a case on hold and take the time to get more information, like calling a user to validate that they have made a payment. This ensures that the correct decision can be made, without having to reject the payment or take on the unnecessary risk of approving.
Stay connected to your operations with Multi-Level Accounts
Whether your company is already large or planning on scaling, Sift makes it easy to manage multiple organizations, regions, or business units with different fraud needs with Multi-level Accounts. This allows the administrator to toggle back and forth between divisions, regions, or companies from a single login.
Connect securely with two-way TLS authentication – coming soon
Sift creates trust between companies and their customers, and now we have improved the trust between our customers and our ML Engine. The connection between your organization and Sift now has two-way TLS Authentication on all API events, validating the traffic and ensuring a trustworthy connection.
Jim Payne is a Senior Manager of Product Marketing at Sift focused on Enterprise product and go-to-market strategy. He is also the proud owner of a bustling cheesesteak restaurant in Denver, CO.