As consumer expectations for instant and exceptional customer experiences continue to grow rapidly, any added friction that e-commerce companies introduce can impact conversion rates, and therefore limit revenue growth. At the same time, establishing user trust is also mission critical for businesses. Sift recently conducted a survey of 2,000 consumers in the United States ages 18 and above to better understand how growing consumer expectations impact trust and safety initiatives.
What we found is that e-commerce companies need to prioritize customer experiences and safety to keep consumers coming back. This can be accomplished through a Digital Trust & Safety approach that allows brands to improve customer experiences and fraud prevention to power a flywheel that leads to greater revenue growth.
Investing in Digital Trust & Safety allows brands to deliver excellent customer experiences, expand into new markets without increasing risk, seize new revenue opportunities, and grow their business exponentially while better managing fraud, even as they scale their businesses.
Here are our top five findings that show why now is the time for brands to make a move on implementing Digital Trust & Safety.
Angela Marrujo, Content Marketing Manager at Sift, is a lifelong gamer with a deep love for Nintendo, in particular. Illustration and music are her other passions.
Angela is a San Francisco State University alumna and, prior to Sift, worked in PR and Marketing in the video game industry.
Stop fraud, break down data silos, and lower friction with Sift.
Achieve up to 285% ROI
Increase user acceptance rates up to 99%
Drop time spent on manual review up to 80%
Your information will be used to contact you about our service and subscribe you to our direct marketing communications. You can, of course, unsubscribe at any time. Please see our Website Privacy Notice.