Digital Trust & Safety: 5 Reasons Why Now is the Time for Adoption

As consumer expectations for instant and exceptional customer experiences continue to grow rapidly, any added friction that e-commerce companies introduce can impact conversion rates, and therefore limit revenue growth. At the same time, establishing user trust is also mission critical for businesses. Sift recently conducted a survey of 2,000 consumers in the United States ages […]

The Scars of Scaling

Scale is what all companies are striving for: winning it, dealing with the pressures of it, or taking it to the next level. Regardless of what phase you’re in, one thing remains consistent. Scaling leaves scars. This sounds painful, right? Who wants scars? But all that matters is what you get as a result of […]

Why Businesses are Hiring in Digital Trust & Safety

Google, Twitter, Lime, Getaround, Spotify… What do these businesses have in common? All of them are hiring in Trust & Safety. Tech is experiencing a revolution in its approach to risk and revenue. The conventional approach to fraud-fighting is to invest almost exclusively in fraud and risk teams that operate independently from product teams, finance, […]

[Webinar] Building Lasting Loyalty: How to Evolve from Fraud Prevention to Digital Trust

Last week, Sift partnered with CardNotPresent.com to present the webinar “Building Lasting Loyalty: How to Evolve from Fraud Prevention to Digital Trust”. The panel of experts included our Trust & Safety Architects Kevin Lee and Jeff Sakasegawa, who were joined by CNP editor-in-chief DJ Murphy. Here’s what they discussed. 1) Legacy approaches to fraud-fighting can’t […]

The Digital Trust & Safety Deficit

For years, most businesses have treated fraud-fighting as synonymous with fraud mitigation. Fraud and risk teams are set up to keep losses down by manually reviewing transactions, figuring out which users are likely to be fraudsters and which are likely to be honest customers. The bulk of a team’s time is spent examining discrete customer […]

Your Legacy Fraud Solutions Are Killing Your Growth

Today’s fraud landscape extends well beyond payments and financial transactions, but most fraud prevention solutions – particularly the ubiquitous legacy tools so many businesses utilize – aren’t equipped to handle the ever-evolving issues organizations can’t afford to ignore. In our webinar featuring guest speaker Andras Cser, VP Principal Analyst with Forrester, Leading the Digital Trust […]

The Detective and the Commando: Hiring in Digital Trust & Safety

Looking to hire Digital Trust & Safety (DT&S) team members? You’ll be joining the ranks of Google, Facebook, Airbnb, Uber, Twitter, and Patreon: disruptive, digital-first companies that have recognized trust is woven into their business’s DNA. DT&S is an innovative approach to balancing revenue and risk. Instead of separating user experience from user safety, DT&S […]

The Digital Trust & Safety Mindset

If you ask most risk teams about their goal, they’ll say the same thing: preventing loss. Their organizational structures, processes, and tools exist to serve that goal. In fact, legacy fraud prevention aims exclusively to reduce risk rather than to encourage growth. Legacy fraud prevention systems kill growth by introducing friction to customers rather than […]