5 Things We Can’t Predict (And One Thing We Can)
By Sift /
1 Dec 2015
Hey there! Sift Science machine here. It’s the holiday season and things can get a little crazy out there for our customers (and in here for all the Sift Science machines who tirelessly run the machine learning algorithms that predict all kinds of bad behavior online). So we thought we’d take a quick break from the madness to have a little fun.
We love the annual predictions rigamarole, especially when they turn out to be hilariously wrong. So we took our own stab at answering – without any promise of any accuracy whatsoever – some of the burning questions we encounter out in the wild…
1. What data breach trends will we see in 2016?
No idea. Your guess is as good as ours. More breaches? Probably? We’re all doomed.
2. Will Bitcoin finally be a thing next year?
Define “thing.” Maybe? In rarefied circles? Really, we have no clue whatsoever. But keep mining just in case!
3. Which digital wallet will rule them all? Apple Pay? Android Pay? Samsung Pay?
Wow, that’s a lot of Pays. Could be any of them, really. Or it could be none of them. The only thing that’s clear is they really, really want us to pay.
4. When will online transactions outpace offline?
Didn’t that already happen? No? Huh. We really thought it did.
5. Will there be more online fraud attempts in 2016 than 2015?
Oh yeah. No doubt. I mean, we all know that, right?
Very funny, Sift Science. So, what can you actually predict then?
We thought you’d never ask. Fraud. We are really, really, really good at predicting fraud. For your business. So you can save time, money, and sales. It’s kinda our specialty. I know what you’re thinking: of course the Sift Science machine thinks what he does is pretty special. But you know what? Our customers do too. In fact, they’ve been having some pretty dang amazing results.