Sift Logo Several blue dots forming a sphere to the left of the word Sift in italic font.
  • Products

    Digital Trust & Safety Suite

    Fight fraud without sacrificing growth

    Learn more →

    Passwordless
    Authentication

    Account
    Defense

    Content
    Integrity

    Payment
    Protection

    Dispute
    Management

    Sift
    Connect

    PSD2
    Solution

    New Releases & Enhancements

  • Partners

    Sift Partner
    Program

    Join the leader in Digital Trust & Safety

    Learn more →

    Commerce platform partners


  • Industries

    One solution, many applications

    Learn how Sift can work for your industry

    Learn more →

    Featured industries


    Fintech

    Retail

    Food & Beverage

  • Customers

    See case studies by industry

    Sift works across every use case and region

    Learn more →

    Featured customers


  • Resources

    Explore our resources

    Access trends, guides, and insights from Sift

    Learn more →

    Blog

    Ebooks

    One Pagers

    Demos

    Videos

    Webinars

    Infographics

    Podcasts

    Trust & Safety University

  • Fraud Center
  • Company

    Why leaders choose Sift

    Technology, community, and partnership

    Learn more →

    Our mission: Help everyone trust the internet


    About

    Careers

    News & Press

Request a demo
Products
  • Digital Trust & Safety Suite
  • Passwordless Authentication
  • Account Defense
  • Content Integrity
  • Payment Protection
  • Dispute Management
  • Sift Connect
  • PSD2 Solution
  • New Releases & Enchancements
Why Sift
  • Salesforce
  • Magento
  • Shopify
Industries
  • Fintech
  • Retail
  • Food & Beverage
Customers
Resources
  • Blog
  • Ebooks
  • One Pagers
  • Demos
  • Videos
  • Webinars
  • Infographics
  • Podcasts
  • Trust and Safety University
Fraud Center
About
  • Search Careers
  • Our Company
  • Contact Us
  • Engineering Blog
Request a DemoSign In
  • Blog Home
  • Company
< prev / next >
Share this article on LinkedIn
Tweet this article
Share this article on Facebook
SOCIALICON
Share this article via email

Siftie Spotlight: Ricky Franklin, Account Executive

By Angela Marrujo  / 

14 Dec 2018

This is part of a monthly series in which we get to know Sifties.


Ricky Franklin is an account executive at Sift Science and has been with us for 11 months.

If he could eat just one food for the rest of his life, it would be a classic, all-American breakfast: eggs (scrambled with queso), bacon, toast, and orange juice or coffee.

What’s something that happened or something that someone said that changed how you view the world?

I love one-liners  – I think they’re easy to remember and have a lasting impact. I had a mentor when I was a teacher in Memphis, who I’ve stayed in contact with. I’ll never forget him telling me, “Whenever you meet someone for the first time, they will never care about how much you know until they know how much you care.”

I think that’s something that really resonates in Sales when it comes to meeting a prospect for the first time. They typically don’t care about how knowledgeable we are about our product/console/pitch/etc. until they feel that we are showing genuine concern about understanding their business, their fraud-related needs, and how we can help them.

Where is your favorite place to be?

On a baseball field. Number one, I always enjoy some vitamin D, some sunshine. Number two, I enjoy spitting seeds. Number three, there’s always a lesson to be learned and problem solving happening on the field. You have a mindset of ever better, and when you’re there you should be focused on how to continue to improve, either bettering yourself or others around you.

Who do you admire the most?

When I was a teacher I was a baseball coach, as well, and I had a player named Charone Wiggins. He recently passed. The reasons I admire him the most are for his ability to always focus not on what you don’t have, but on what you do have; his belief that you should have a positive attitude even when the odds seem like they’re against you; and how he treated those around him with compassion, because you never know what type of day or moment a person is in.

Who is/are your favorite fictional character(s) and why?

Will Smith in the show Fresh Prince of Bel Air, Will Smith in Pursuit of Happiness, Will Smith in Independence Day and Bad Boys, Bad Boys II, and soon-to-be Bad Boys III. Need I go on?

What would people be surprised to learn about you?

That I’m half-Mexican and my mom’s first generation. During her side of the family’s gatherings, the Gonzalez’s, Spanish is the only language spoken.

What was your first job?

My first job was at a local Mexican restaurant, Florencio’s in Merced. I was a busser, then server, then manager during my high school and college summers. The two lessons learned worth sharing:

  1. Always strive to remember someone’s name upon first introduction, it starts the relationship on a great note.
  2. What you put into the world is what you get back, so treat people with compassion and always trust that it will yield positive dividends down the line.

Related

meet the team

Angela Marrujo

Angela Marrujo, Content Marketing Manager at Sift, is a lifelong gamer with a deep love for Nintendo, in particular. Illustration and music are her other passions. Angela is a San Francisco State University alumna and, prior to Sift, worked in PR and Marketing in the video game industry.

  • < prev
  • Blog Home
  • next >
Company
  • About Us
  • Careers
  • Contact Us
  • News & Press
  • Partner with us
  • Blog
Support
  • Help Center
  • Contact Support
  • System Status
  • Trust & Safety University
  • Fraud Management
Developers
  • Overview
  • APIs
  • Client Libraries
  • Integration Guides
  • Tutorials
  • Engineering Blog
Social

Don't miss a thing

Our newsletter delivers industry trends, insights, and more.

You're on the list.

You can unsubscribe at any time. Please see our Website Privacy Notice.

If you are using a screen reader and are having problems using this website, please email support@sift.com for assistance.

© 2022 Sift All Rights Reserved Privacy & Terms

Your information will be used to contact you about our service and subscribe you to our direct marketing communications. You can, of course, unsubscribe at any time. Please see our Website Privacy Notice.