Generation Z is changing how businesses offer shopping opportunities, how they interact with customers, and how communities are formed. Wanelo grew from this new normal, first providing shoppers with a way to connect with one another and share trends and ideas, then connecting American shoppers directly with merchants across the world.
Online marketplaces face unique challenges. From content-related fraud – including spam messages and phishing scams – to payments-related challenges, business that create and maintain marketplaces need to stay ahead of fraudsters, lest they lose valuable time and resources to combatting false positives or constantly updating rigid rules-based systems.
Wanelo’s team experienced these struggles before quickly and efficiently dropping their manual review rate with Sift Science’s machine learning-based solution. Find out how Wanelo did it, how long it took for them to see accurate and insightful results – hint: not very long at all! – and how their fraud rate looks after implementing Sift Science in our new case study!
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