Does it feel like more and more people are working on the go, totally tapped into palm-sized screens? That’s because they are. Consider how often you pull out your phone, whether to check a message, log a mile, get directions, or play a game. Mobile use is at an all-time high, and as a result more and more businesses are incorporating mobile experiences.
Mobile isn’t just the future. It’s the world right now. Check out these stats on mobile use, adoption, payments, m-commerce, and mobile fraud.
Worldwide mobile adoption
1. Over 80% of internet users own a smartphone, worldwide.
2. Though the increase in global smartphone sales slowed to 7% in 2016 (with much of the Western world reaching saturation), worldwide sales are still expected to reach 1.5 billion units by the end of the year, up from 1.4 billion in 2015.
3. In 2014, the number of mobile devices circulating through the world eclipsed the number of people in it. With a growth rate of five times the human population, we are now well past the 1:1 ratio.
4. As the world becomes more tightly connected, technology use is increasing, not only in advanced nations, but in emerging and developing countries as well. Between 2013 and 2015, adult internet use and mobile ownership spiked from 45% to 54% and 21% to 37%, respectively.
5. Mobile devices now trump desktop when it comes to browsing the good old worldwide web.
6. Over half of time spent online is spent on mobile devices.
7. Americans collectively check their phones 8 billion times a day, with the average American swiping in up to 46 times.
8. There’s an app for that. In 2015, over 25 billion apps were downloaded on iOS, and 50 billion on Android.
10. In 2015, 75% of Google’s 900 million users accessed their Gmail accounts on mobile.
11. Mobile adoption, now trending on Facebook. Of the 1.79 billion active Facebook users worldwide, 1.66 billion were mobile active users in September 2016, an increase of 20% year-over-year.
M-commerce / mobile payments
12. In 2015, m-commerce made up 29% of e-commerce transactions in the US, and 34% globally.
13. Transactions made using mobile apps are surpassing those made on desktops, with mobile transactions accounting for 35% of all e-commerce transactions made in Q2 of 2016.
14. Over $52 billion worth of U.S. transactions were done over mobile in 2014.
15. In 2015, smartphone retail m-commerce sales nearly doubled.
16. Between 2016 and 2020, U.S. m-commerce sales are projected to grow nearly 260%, from $79 billion to $284 billion.
17. The mobile trend isn’t just for online shoppers. Over 75% of shoppers use their mobile devices while making in-store purchases.
18. Less than one-fifth of merchants currently optimize for mobile transactions, but 32% are considering adding mobile in the next 12 months.
19. The global mobile payment market (including all types of mobile payment) is expected to hit $620 billion by the end of the 2016.
20. The mobile online retail market alone is set to grow to $320 billion by 2020.
21. Mobile payments made up a disproportionate 21% of fraudulent transactions in 2014, even though they accounted for only 14% of purchases. Not only is mobile fraud more common, it’s also more costly for merchants.
22. M-commerce companies experienced an average of 880 fraud attempts each month in 2016. Of those attempts, 581 (66%) were successful.
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